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How Just Pure Started

Just Pure was launched in November 2007 after a period of product development and formulation. We like to consider ourselves as leaders in the field, as today people are becoming increasingly aware of using natural skin and body care. Our vision has been to create an awareness of the health benefits of using natural skin care,and the added value of the therapeutic properties of essential oils and plant oils.


Symbol of Purity

A symbol of purity we have chosen the Fleur de Lis as an icon to represent Just Pure and our commitment to ourselves and the environment. In doing so, we proudly ensure that our products are never tested on animals, are biodegradable and use minimum packaging that is always recyclable. It's our way of making a difference while creating nourishing products that are truly beautiful.


Our Philosophy

We believe that we have created an ethical, exceptional range of products that will benefit women and men of all ages and skin types.

All our skin and body care products are free of Parabens, Propylene Glycol, Ethyl Alcohol, Lanolin, Petroleum, Sodium Lauryl Sulphate (SLS) or any harsh detergents, chemicals, synthetic colours or fragrances. Read more >


No synthetic fragrances or colours | No parabens | No mineral oil | No animal testing
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