gentle and natural skincare products. that's why.

just pure is a natural, eco-conscious product range made of the best possible natural ingredients, with minimal to no preservatives. we believe that what goes on the body is as important as what we put in the body - beautiful for the body in every sense of the word.

just pure offers unique natural skincare products formulated and developed in Hermanus, ensuring that we use locally sourced ingredients that are good for you as well as sustainable to the environment.  the pure range is made in a creative environment, inspired by an awareness of the health benefits of using natural products, and a love of nature’s abundance.

while we focus on pure skin care products for the face and body, our range of products include various household items that improve the ambiance of your sanctuary. Browse our range to see what eco-friendly products we have to suit your needs

our ingredients

just pure creates products with gentle, active and nourishing ingredients based on simple, clean and honest principals:

- free of parabens
- free of colorants
- free of endocrine disrupting substances
- free of SLS
- we use only mild food grade preservatives
- natural perfume – steam distilled therapeutic-grade essential oils
- GMO free
- plant-based food-grade cold pressed oils of high quality
- vegan friendly
- cruelty free
- recycled and reusable minimal packaging
- sustainability and respect for the earth

100% natural and non-toxic, our priority is to ensure that our products are safe and effective.