Just Pure Hospitality Amenities

The sanctuary of a beautiful hotel room is a luxurious experience. Beautiful bespoke bathroom amenities play a big role in enhancing guest satisfaction. A positive guest experience is one of the best ways to continue to build your brand, and if the bathroom amenities on offer resonate with the guest it immediately differentiates the establishment and the space. In addition to it's own uniqueness and standards, it has also become an important factor to determine the credibility and status of the hotel.

Choosing a local amenities brand is a good idea that resonates on a tourism and environmental level. Guests respond to what is authentic and makes a connection to a place.They like the idea of local products, and of doing good by being eco-conscious. Guests are looking for more authentic, organic and original experiences.



Environmentally responsible bathroom amenities 

A curated selection of bathroom amenities formulated with natural ingredients that are biodegradable and safe to the environment. Guest's actually use the bathroom amenities, and an authentic product enhances the experience. Guest's are also coming to expect hotels to meet environmental standards.

There is a growing move to a vegan and plant-based diet, yet another reason to offer natural plant-based bathroom amenities.

Furthermore Just Pure products are very concentrated - a little goes a long way. Our hospitality clients have indicated a considerable monthly cost saving after the initial set up cost.

We offer a range of natural amenities to nourish, rejuvenate, & soothe the body. Just Pure products that guests will appreciate - shampoo, hand wash, body lotion, room sprays and more.

  • All packaging is recyclable to provide an eco-friendly, sustainable solution.
  • The highly natural formulas make products suitable for even the mostsensitive skins.
  • A distinct, upmarket brand with an eco-conscious philosophy that complements today’s healthy lifestyles.
  • A choice of four beautiful pure essential oil blends: signature, lavendercitrus, fynbos, geranium.
  • formulations include natural ingredients excluding the use of silicones,parabens, mineral oil, artificial colours, propylene glycol, synthetic fragrance, phthalates, as well as other ingredients that have been associated with adverse health or environmental effects.
  • Cruelty free – never tested on animals.
  • Just Pure products are very concentrated, so a little goes a long way.



Shampoo & Conditioner

Body Wash

Hand & Body Lotion

Soap Bars     


Reed Diffusers


Room Mist / Pillow Spray     

Insect Repellent






Grootbos has been using Just Pure products in our guest rooms as amenities for 5 years now. The response to our bespoke Grootbos range has been phenomenal. Guests love our signature scent and the product is so popular that sales are generated through our gallery to guests all around the world. Tamsin and Louis Koen provide a fantastic service. The love and care they put into their products filter through to the end user.


Sean Ingles, General Manager, Grootbos


Just Pure as a company is only a pleasure to deal with. The products are world class and the quality is superb. Presentation is always professional and Just Pure always go the extra mile.


Sue Lerm, Realisateur, Grand Africa Collection


As part of our conservation ethic and our desire to support local products of excellence, we decided to work with Just Pure to make a range of products for our home and our tasting room. We entertain prolifically and receive numerous house-guests, so it was important for us to work with someone whose products reflected well on the international standing of our wines.


We are extremely lucky to have a producer of excellence right on our doorstep in Hermanus. As WWF Conservation Champions since 2005, we wanted our products to express the Fynbos of the area we work so hard to preserve. As producers of fynbos honey and of Olive Oil we also wanted to incorporate these Just Pure has done this for as beautifully. We share the same conservation ethic and respect for natural products and it has been a joy to work with Just Pure.


Anthony & Olive Hamilton Russell, Hamilton Russell Vineyards