gentle and natural personal care

just pure is a natural, eco-conscious product range made of the best possible ingredients, with minimal to no preservatives. we believe that what goes on the body is as important as what we put in the body - beautiful for the body in every sense of the word. 

just pure offers unique skin care and body products formulated and developed in hermanus.  the range is made in a creative environment, inspired by an awareness of the health benefits of using natural products, and a love of nature’s abundance.

we always strive for the best possible quality in our choice of raw materials and ingredients, using only the best that nature has to offer in developing simply natural, caring products that nourish both body and soul.

our ingredients

just pure creates products with gentle, active and nourishing ingredients based on simple, clean and honest principals:

  • free of parabens
  • free of colorants
  • free of endocrine disrupting substances
  • free of SLS
  • we use only mild food grade preservatives
  • natural perfume – steam distilled therapeutic-grade essential oils
  • GMO free
  • plant-based food-grade cold pressed oils of high quality
  • vegan and cruelty free
  • recycled and reusable minimal packaging
  • sustainability and respect for the earth


100% natural and non-toxic, our priority is to ensure that our products are safe and effective.