The Future Depends on what we do in the Present

just pure

Posted on November 04 2019

We believe that we owe it to ourselves and future generations to understand the environment and care for it accordingly – to ensure a long and beautiful existence. So too should we come to understand our needs as fragile human beings and treat our bodies with the respect they truly deserve. The future – of our world – and ourselves – really does depend on what we do in the present.

It is this concept of caring and purity that is the fundamental thinking behind the Just Pure brand, and our commitment to creating all natural products.

We believe that what goes on the body is as important as what we put into the body.

Our skin is the largest organ of our bodies. It protects us from disease and infection. It also absorbs a lot of what we put on it. Research indicates that almost 60% of what we use on our skin gets absorbed into the body. This means that beauty products formulated with harmful synthetic, artificial ingredients start interfering with the body’s natural detoxification process. Sometimes chemicals in products get stored in the body, particularly around the fatty tissues of the organs for months or years before they are eliminated completely. These chemicals end up in the soil and waterways, and have a huge impact on the planet.

We care about the environment, and our production methods are 100% environmentally friendly. Natural products are better for the environment!

In the formulation of Just Pure we carefully select ingredients that are only the highest grade natural, cold pressed plant oils, combined with the healing and therapeutic properties of pure essential oils, to create beautiful products that gently cleanse, nourish, nurture, balance, repair and rejuvenate the skin. Natural, eco-friendly ingredients that are minimally processed, and have been proven to be highly effective in promoting healthy skin. Skin care ingredients that are skin food!

Just Pure products are beautiful without the use of parabens, colorants, endocrine disrupting substances Sodium Lauryl Sulphate (SLS), GMO’s. We use a mild food grade Eccocert approved preservative in our lotions and creams, natural steam distilled therapeutic-grade essential oils, plant-based food-grade cold pressed oils of high quality and recycled and reusable minimal packaging.

Just Pure is committed to environmental responsibility. We endeavour to implement and practice innovative and responsible ways to minimize our impact on the earth. We keep abreast of environmental findings and policies, and are open to learning and adopting new policies.

At Just Pure we:

  • Support sustainable farming methods (all Just Pure products are Palm Oil free)
  • Make use of organic certified or wild harvest raw materials where possible.
  • Our products are all biodegradable.
  • Never utilise endangered plant species in our formulations
  • Our products are not tested on animals. In fact, some of the ingredients in our formulations have been used since ancient times, proving their efficacy and valuable benefits to skincare today.
  • Use methods to conserve energy and water resources.
  • Do not use any excess packaging.
  • Recycle our packaging where possible, and take steps to reduce waste.
  • Follow fair trade policies.

Just Pure is compatible with all skin types, even the most sensitive skin, We trust that you enjoy the passion and enthusiasm that has gone into developing the range, and that you will find every Just Pure product you use to be effective a delight to the senses.



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